Web App MVP
The first shippable version of a web product - auth, core CRUD, billing and a real deploy.
6 categories26 tasks290h - 564h estimated
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An MVP quote is the hardest one an agency writes: the client wants a fixed number for a product that is still half an idea. This template breaks the first shippable version of a web product into 26 tasks across Discovery & Planning, Design, Backend, Frontend, Billing & Accounts and Launch - each with an hour range instead of a false single number, wide where the risk is real and tight where the work is routine.
The tasks that sink MVP budgets are the ones that never make it onto the whiteboard: authentication edge cases, the admin screens nobody sketched, payment integration, and the unglamorous work of a real deploy with monitoring and backups. They are all line items here, so the conversation about cutting scope happens in the estimate rather than in month three.
Start from the complete picture and edit down. One click copies every category and task into your own workspace, where your team can adjust names and hours together - and once a few projects are behind you, Estimake suggests hours from what your builds actually took.
What's in this estimate
Discovery & Planning | Estimated time (h) |
|---|---|
Kick-off workshop Scope, success criteria, constraints and who signs off. | 4.0 - 8.0 |
Technical discovery Existing systems, integrations and the unknowns worth pricing separately. | 4.0 - 12.0 |
User stories and scope Break the product into stories and agree what is out of scope for v1. | 8.0 - 16.0 |
Architecture and stack decisions Stack, hosting, data model sketch and the decisions that are expensive to reverse. | 4.0 - 8.0 |
| Hours | 20.0 - 44.0 |
Design | Estimated time (h) |
|---|---|
Wireframes Low fidelity layouts for the core flows, reviewed before any visual work starts. | 12.0 - 24.0 |
UI design for core screens Visual design for the screens that carry the product, plus the shared components. | 24.0 - 40.0 |
Design QA and handoff Specs, assets and a pass over the built screens against the design. | 4.0 - 8.0 |
| Hours | 40.0 - 72.0 |
Backend | Estimated time (h) |
|---|---|
Project setup, CI and environments Repository, pipeline, staging and production environments. | 8.0 - 16.0 |
Data model and migrations Schema, migrations and seed data. | 8.0 - 16.0 |
Authentication and sessions Signup, login, password reset, email verification and session handling. | 12.0 - 20.0 |
Core CRUD endpoints The API surface behind the main product screens, with validation and permissions. | 30.0 - 60.0 |
File uploads and storage Upload handling, object storage, resizing and signed access. | 8.0 - 16.0 |
Transactional email Templates and delivery for the mail the product has to send. | 6.0 - 12.0 |
Background jobs Queue, worker and the jobs that must not run in the request cycle. | 8.0 - 16.0 |
| Hours | 80.0 - 156.0 |
Frontend | Estimated time (h) |
|---|---|
App shell, routing and state Build setup, routing, layout and the state and data-fetching layer. | 12.0 - 20.0 |
Auth screens Signup, login, reset and the guarded-route behaviour around them. | 10.0 - 16.0 |
Core feature screens The screens the product is actually for. The largest and least certain line here. | 40.0 - 80.0 |
Empty, loading and error states The states that decide whether the product feels finished. | 8.0 - 16.0 |
Responsive pass Tablet and mobile layouts across the built screens. | 8.0 - 16.0 |
| Hours | 78.0 - 148.0 |
Billing & Accounts | Estimated time (h) |
|---|---|
Payment provider integration Checkout, webhooks, invoices and the failure paths. | 12.0 - 24.0 |
Plans, limits and upgrade flow Plan gating, usage limits, trial handling and the upgrade screen. | 12.0 - 24.0 |
| Hours | 24.0 - 48.0 |
Launch | Estimated time (h) |
|---|---|
Test suite for critical paths Automated coverage of signup, billing and the core flow. | 16.0 - 32.0 |
Manual QA and bug fixing A full pass and the fixes it produces. Budget this or it comes out of margin. | 16.0 - 32.0 |
Production infrastructure and deploy Provisioning, secrets, backups, domains and the first real deploy. | 8.0 - 16.0 |
Analytics and error monitoring Event tracking and error reporting, wired before launch rather than after. | 4.0 - 8.0 |
Handover and documentation Runbook, credentials, architecture notes and a walkthrough session. | 4.0 - 8.0 |
| Hours | 48.0 - 96.0 |
26
290.0 - 564.0
Make it your estimate
One click copies all 26 tasks into your workspace - then edit the hours with your team to fit the project in front of you.
Use this template