Shopify Build
A custom Shopify theme through to first order, including catalogue work and integrations.
5 categories22 tasks151h - 336h estimated
Use this templateFree to start · No credit card
A Shopify build is quoted as a theme and delivered as a store: catalogue, payments, shipping rules, taxes and the apps that hold it all together. This template prices the whole path to a first order in 22 tasks across Discovery & Planning, Design, Theme Development, Data & Integrations and Launch.
Data & Integrations is where these projects quietly go over. Product import is never a clean spreadsheet, variants multiply, and every app added to the stack brings configuration and testing time nobody wrote down. This breakdown gives that work its own category with real hour ranges, alongside the theme development the client actually asked about - so the quote reflects the project you will deliver, not the one in the briefing email.
Copy the template into your workspace with one click and tune it with your team: adjust the ranges to the catalogue size, cut what the project does not need, and send a quote that survives contact with the real store.
What's in this estimate
Discovery & Planning | Estimated time (h) |
|---|---|
Kick-off and requirements Scope, markets, fulfilment model and what launch means. | 4.0 - 8.0 |
Theme and app stack selection Base theme and the apps to buy rather than build. | 4.0 - 8.0 |
Catalogue and variant structure Product taxonomy, options, variants and metafields. Cheap now, expensive later. | 4.0 - 10.0 |
| Hours | 12.0 - 26.0 |
Design | Estimated time (h) |
|---|---|
Homepage and landing design Homepage plus the campaign landing layout. | 12.0 - 24.0 |
Product and collection design The two pages that carry the conversion rate. | 12.0 - 24.0 |
Cart and checkout styling Cart, drawer and the checkout branding Shopify actually allows. | 6.0 - 12.0 |
| Hours | 30.0 - 60.0 |
Theme Development | Estimated time (h) |
|---|---|
Theme setup and version control Theme kit or CLI workflow, environments and a deploy path. | 6.0 - 12.0 |
Homepage sections Editable sections so marketing can rebuild the page without you. | 12.0 - 24.0 |
Product page and variant logic Gallery, variant selection, availability, swatches and add-to-cart behaviour. | 12.0 - 24.0 |
Collection filtering and search Faceted filtering, sorting and search results. | 8.0 - 16.0 |
Cart, upsells and promotions Cart drawer, discount handling, cross-sells and shipping thresholds. | 8.0 - 16.0 |
Custom Liquid sections Everything the base theme does not do. Widest range in the quote. | 12.0 - 30.0 |
| Hours | 58.0 - 122.0 |
Data & Integrations | Estimated time (h) |
|---|---|
Product import and cleanup Import, images, descriptions and the inevitable data quality work. | 8.0 - 20.0 |
Payment and shipping configuration Gateways, shipping zones, rates and fulfilment locations. | 4.0 - 10.0 |
Tax and region settings Tax rules per market and the currency or market setup. | 3.0 - 8.0 |
Email and marketing app setup Order notifications, abandoned cart, newsletter capture and flows. | 6.0 - 12.0 |
ERP or inventory sync Two-way sync with whatever the client already runs the business on. | 12.0 - 40.0 |
| Hours | 33.0 - 90.0 |
Launch | Estimated time (h) |
|---|---|
Test orders and checkout QA Real test orders through every payment and shipping combination. | 6.0 - 12.0 |
Analytics and conversion tracking Analytics, ad pixels and server-side events where they are needed. | 4.0 - 8.0 |
Redirects from the old store URL mapping and redirects so the existing rankings survive. | 3.0 - 8.0 |
Domain, launch and smoke test DNS, password removal, final smoke test and a watched first hour. | 3.0 - 6.0 |
Client training session Orders, products, discounts and the theme editor, recorded. | 2.0 - 4.0 |
| Hours | 18.0 - 38.0 |
22
151.0 - 336.0
Make it your estimate
One click copies all 22 tasks into your workspace - then edit the hours with your team to fit the project in front of you.
Use this template